Usability Testing & Neuromarketing

Information

This webinar showcases how EventIDE can be used to design and run studies in usability research and neuromarketing. Learn how to track eye movements, physiological responses (e.g., EEG, heart rate, GSR), and behavioral metrics to evaluate user experience, product perception, and decision-making processes. We'll demonstrate how to implement gaze-based interaction, stimulus adaptation based on real-time engagement, and synchronized logging of biometric and user data. Ideal for researchers and professionals working in UX testing, advertising, consumer neuroscience, and applied cognition. After booking, you’ll receive a confirmation email with a Zoom meeting link and details for the session.